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MicroBrewr 084: A healthy alcoholic beverage: hard cider
As soon as Mark McTavish could acknowledge alcohol, he gravitated toward hard cider. Later, he attended beverage management school and opened a craft beer bar in Toronto, Canada. Now in the U.S., Mark...
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MicroBrewr 085: Starting a brewery is a full-time job
Cody Martin worked in civil engineering and environmental engineering. After touring some breweries and seeing that they use familiar equipment, he asked his wife if he could start a brewery. She...
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MicroBrewr 086: The future of apple cider in America
Nick Gunn and his wife were working for her family’s winery. They had the idea to start growing apples for cider. One of the cideries to whom they were selling apples decided to close down and they...
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MicroBrewr 087: Differentiate your brewpub with unique menu items
At 55 years old Ken Carson tried to get a job at a brewery, but nobody would hire him—even for volunteer. So with no brewing nor restaurant experience, he started Nexus Brewery in Albuquerque, New...
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MicroBrewr 088: A brewing pedigree from Kansas to Texas
Andrew Huerter comes from a family of brewers. His parents were founding members of the Kansas City Beer Meisters homebrew club and his dad won a blue ribbon for one of his beers. Now Drew is...
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MicroBrewr 089: Make whiskey from high-quality craft beer
Over a few beers, Tim Obert’s friend from college, Clint, told him that whiskey is actually made from cheap beer. They got to thinking, why not make whiskey from high-quality craft beer? Thus was born...
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MicroBrewr 090: State of the podcast
TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level....
View Article5 reasons every brewery needs an email list
I’ve said it before and I’ll say it again: if your brewery doesn’t have a website, it doesn’t exist. You know you also have to be at least on Facebook and Twitter. Instagram and Untappd also work well...
View Article51 things your brewery can do with email
So now you understand that email must be an integral part of any beer marketing plan. But what can you do with email? In case you’re still wondering, Alex Standiford and I brainstormed 51 different...
View ArticleHow to build a healthy email list for your craft brewery
So now you understand that email must be an integral part of any craft beer marketing plan. And we’ve given you 51 ways to use email. Now in this last of 3 posts by Alex Standiford, you’ll develop a...
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MicroBrewr 091: Let them do the job you hired them to do
Michael Altman was in the industry for years when he bought a brewpub. Now he’s been operating Iron Springs Pub & Brewery in Fairfax, California for 12 years. Before they opened he had to have...
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My #1 tool for growing an email list: OptinMonster
The last few posts were about email for breweries. Why your brewery needs an email list. What your brewery can do with an email list. And how to keep your email list healthy. Now I’m going to talk...
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Microbrewery taxes simplified; the quick guide to the complicated world of...
Taxes for a microbrewery are super complicated. It can be difficult to know what to expect, when in the planning stages of a brewery. The following article is a guest post by Daniel Hicks that gives a...
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MicroBrewr 092: Email marketing for breweries
Alex Standiford in Akron, Ohio started Fill Your Taproom to help breweries attract more customers. He does that through website development, social media management, branding, and email marketing....
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MicroBrewr 093: Sharing profits and building community with a cooperative...
William Hubbard and Mike Johnson are helping to build the Broken Clock Brewing Cooperative in Minneapolis, Minnesota. It follows the cooperative brewery business model. Cooperative breweries are an...
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